A seasoned marketing professional, entrepreneur, wife, and mother, Dannielle Boozer joined Matchwell to make a global impact. Her passion for helping others combined with her extensive experience in marketing at start-ups in various industries made her a perfect addition to the team. As the Director of Marketing, Dannielle is continually searching for ways to tell the story of Matchwell and connect with healthcare professionals to help improve their lives. In this interview, she tells us a little more about herself and what she saw in Matchwell that was special.
Tell us a little bit about yourself.
My name is Dannielle Boozer. I was born in Alabama, but have moved a good bit – mostly around the southeast. I went to Lithia Springs High School (go lions!) and started college at Reinhardt University with a dance, volleyball, and honors scholarship. I transferred after 2 years to Kennesaw State University where I graduated with a BBA in Marketing and quickly embarked on my career by moving cross-country to Wisconsin for an opportunity in promotions.
After getting engaged to my then boyfriend, I moved back to Georgia to plan our dream wedding. Eight years later, we have 2 amazing children – a girl and a boy – and are navigating the waters of parenting, startups, and honestly just keeping up with the speed of life.
What do you do at Matchwell?
I’m the Director of Marketing at Matchwell, which means I wear many hats. I coordinate with other departments to set the strategy and identify marketing initiatives, work with our team to execute those initiatives (content writing, social media, events and community outreach, press and media, material design, digital advertising, website management, etc.)
What do you like most about your job?
I love the creative process and seeing a brand come to life. I also am very passionate about helping others, which is why I particularly love working with Matchwell. As a marketer, I could honestly do what I do for just about any company, but my move to Matchwell was very intentional. I saw that what Rob and Suzanne were doing was going to reach much further than most opportunities a marketer could ever be presented with.
Matchwell truly has the potential to be a force of change for the better. By providing an option for clinicians to control their calendar while making it easier and more cost efficient for healthcare organizations to access clinicians, we are empowering them to focus more on what matters most – providing great care to their patients. At the same time, Matchwell donates a vaccination to someone in need every time a shift is worked through the platform. This means the work our clinicians and organizations are doing stretches beyond the facility walls to positively impact the world.
When you think about it, Matchwell has an effect on all of us because, at the end of the day, we’re all patients. So, if by taking on things like the clinician deficit we subsequently improve patient-facing concerns such as wait times, costs, and overall quality of patient care, we will have done something that holds tremendous value. I mean, c’mon – a real chance at changing the world. What more could you ask for?
What did you do previously?
My career has mainly been in marketing, but I’ve also worked in food service, retail, human resources, and recruiting. Just before Matchwell, I worked at various startups including Rented.com and Shipt – the grocery delivery company that was acquired by Target. There I started as a member, fell in love with the concept, and made my way into HQ. My first role was on the marketing team as the Engagement and Retention Specialist for members where I worked a lot on member communications. I was later asked to transition into the operations team and lead shopper communications.
Working for Shipt was one of the most rewarding times in my career thus far. Seeing how quickly the company grew and hearing all of the stories that came in about how our service was helping so many people fueled us to work harder every day. From people who were undergoing cancer treatment to independent seniors who didn’t always have enough energy to get out, it was really eye-opening to see how many people were in need of the solution we were providing.
And that was GROCERIES! I can’t wait to see what Matchwell does for nurses, therapists, facility hiring managers, and ultimately the patients they care for.
If you were to start your own business, what would it be?
Well, I already have. Before I joined Matchwell, I started a small business with my sister-in-law called Nom Notes. At a glance we make lunchbox notes for kids, but it’s really bigger than that. Our mission is to help bring joy back to the table. At Nom, your “table” doesn’t have to be the piece of furniture at which you eat most of you meals. Your table is wherever you gather with the people that matter most to you – breakroom, living room, car, front porch. It’s all the places where life happens. We want to make it easier to connect with and encourage the people in your circle. You can check it out at nomnotes.com.
What’s something not many people know about you?
Those that haven’t known me very long may not know that I love performing. A lot of my school years were spent singing, dancing, and acting. In middle school, I was part of a traveling performance group and our church choir. This provided me with the opportunity to sing behind Bob Carlisle at the Dove Awards and on stage at the Grand Ole Opry. In high school, I did theatre and auditioned for American Idol where I sang for Simon and Randy (Paula was out sick, which was heart breaking because I she was the main one I wanted to meet.)
In preparation for college, I focused more on sports and academics for the remainder of my high school years, earning volleyball, dance, and honors scholarships. After playing, I went on to coach middle school, high school, and competition volleyball, and now enjoy teaching my daughter.
Faith is the substance of things hoped for and the evidence of things not seen. – Hebrews 11:1
Intro / Walk-Out Song:
I was raised by a DJ in the 80s, so naturally I love classic rock. My go-to karaoke (and air drum solo) is “Separate Ways” by Journey.
If money were no concern, I would:
Adopt. There are so many kids that need love, guidance, and a supportive family.
Most interesting thing you’ve ever eaten:
Eh, maybe the nectar from a honeysuckle picked straight off the bush? Or a spicy tuna roll? I’m not an adventurous eater by any means – like, I recently started eating onions and am very proud of it.
Most interesting place you’ve ever been:
It’s a toss between my senior cruise to the Bahamas, or honeymoon trip to Cancun. (I obviously need to travel more.)
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