When looking for a partner to help him bring his vision of a new healthcare platform to life, Rob Crowe – Founder and CEO at Matchwell – couldn’t have had a better friend and fellow industry veteran to turn to. From being an occupational therapist to running her own healthcare recruiting firm, Suzanne Masino had just the experience, intuition, and heart Rob knew he would need to build the Matchwell team and launch the new concept. Now Co-Founder and Chief People Officer, Suzanne shares with us a little more about herself, what brought her to Matchwell, and what she loves most about her role.
Tell us a little bit about yourself.
I was born in Chicago, IL and moved around a bit as a kid. My family landed in Cincinnati, which is where I lived for most of my teenage years. I graduated in 1994 from Ohio State University with a degree in Occupational Therapy. Shortly after graduating, I moved to Atlanta to work as an OT for a large rehab company and have been here ever since. I married my high school sweetheart 25 years ago, and we have three amazing teenagers (19, 17 & 15).
What do you do at Matchwell?
I am the Co-Founder and Chief People Officer. I am responsible for managing the people side of our business. Specifically, I help to ensure we attract, engage, and retain qualified talent both internally and externally via our platform.
What do you like most about your job?
Truthfully, the people on our team. We knocked it out of the park by hiring the best and brightest people around. Being part of a startup is both exciting and exhausting, so we knew that getting the right people in the early days would be vital to our success. We not only have the right people, but found ones that truly care and want to make a difference in the healthcare industry.
What did you do previously?
After graduation, I worked as an OT in various settings but had a passion for Post Stroke Rehab. Being a part of helping critically ill patients go from completely dependent on others for all aspects of their self care to being able to dress, feed, and care for themselves independently is extremely rewarding. Within a few years, I progressed into a director role where I oversaw multiple rehab clinics throughout Georgia. I was responsible for hiring and training therapists and I loved it! I remained in that role until 2000, which is the year my first child was born.
I had all intentions of going back into that leadership role after my maternity leave until the nurses handed me this tiny pink bundle of sweetness. No exaggeration, it was a pretty immediate shift for me and, at that moment, I didn’t care what it was going to take – I wasn’t going to leave her. As luck would have it, when I went to tell my boss I was leaving to be home with my baby she told me about a home based recruiting position within our company. I segued out of the clinical world and into healthcare recruiting.
Did you ever look back?
Truthfully, I thought this would be a nice “filler” position until my daughter got older at which time I’d go back into the clinical world. Little did I know that I would fall in with the thrill and excitement of healthcare recruiting. There has been a shortage of clinicians my entire career, so the fulfillment of finding a needle in a haystack (i.e. a PT in Payne, GA – population 214) was beyond rewarding. There aren’t many healthcare recruiters that are clinicians, so I had a unique perspective and advantage amongst my peers. I was successful at recruiting out of the gates which I credit to the lens at which I saw things. I could truly visualize what each and every opening translated into in the clinics. It simultaneously broke my heart and fueled me on relentless hunts for quality clinicians.
What brought you to Matchwell?
It was during my time in recruiting that my path crossed with Robert Crowe, the Founder of Matchwell. Rob worked for a large healthcare staffing agency that was a vendor for my company. In 2010, eager to help other companies learn the successful healthcare recruiting tactics I had learned, I launched Staffing Innovations – a consulting firm focused on healthcare staffing.
Rob and I stayed in touch through the years and would catch up over coffee as he would come in to town. During those conversations, Rob slowly started to reveal an idea he had. High level, he felt like there had to be a “better way” to connect healthcare facilities directly with clinicians. A way that would save healthcare facilities money and empower clinicians. Over time, this idea not only grabbed my attention but also my heart. I wanted to be a part of it. In late 2017, Rob honored me with an offer of Co-Founder, and we set out to turn his dream into a reality.
What’s something not many people know about you?
I can’t stand the sound of metal on cardboard. It literally is my kryptonite. I made the mistake of telling my kids this, so now their torture of choice is chasing me around the house opening and closing the metal spout on the salt container. On a positive note, I LOVE playing card games. My favorite game is called Speed and not to brag but I can’t be beat.
Favorite Food: Skyline Chili (Ohio folks will understand.)
Favorite Quote: “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson
Spirit Animal: No clue. Hedgehogs are cool, so let’s go with that.
Intro / Walk-Out Song: “Don’t Stop Believin” by Journey (I’m an 80’s girl.)
If money were no concern, I would: Space Travel
Most interesting thing you’ve ever eaten: Haemul Pajeon (a delicious Korean dish that is sort of like a seafood and vegetable pancake)
Most interesting place you’ve ever been: That is a tough one but the most interesting would have to be Paestum, Italy. It has 3 of the most well preserved Greek temples in the world!